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Tuesday, September 21, 2021

SmileDirectClub, Inc. (SDC) stock is climbing in Pre-Market: Here’s Why

Shares of the SmileDirectClub, Inc (SDC) were climbing in the premarket trading today on September 14, 2021. SDC stock price saw a push of 8.70% to reach $6.50 a share at the time of this writing. The stock was also green in the previous trading and went up by 16.12% at closing. Let’s understand the reason behind this rally.

What’s Happening?

It seems that the short squeeze phenomenon is driving the SDC stock up in the Nasdaq stock market. The stock is captivating the attention of many individuals as it is hot among retail investors in the social media platforms like Reddit, Stock Twits and Twitter, etc. Discussion in the social media platform reflects that many investors are following the BUY and Hold strategy so far. The trading volume in the last trading reached an extraordinary height of 49,820,495 as compared to 6,601,538 daily average volume. For your intuition, let’s discuss SDC stock and its recent events in depth.


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SmileDirectClub is an oral company that is operating by offering clear aligner therapy treatments. Its end-to-end processes include aligner manufacturing, marketing, treatment by the doctor and fulfillment, etc. The company was incorporated in 2004 and its headquarter are located in Nashville, Tennessee.

SDC stock Supports Afghan Refugees:

SDC stock announced on September 13, 2021, the provision of oral hygiene essentials to Afghan refugees in the United States. The stock will provide toothbrushes and toothpaste to Afghan refugees under its ongoing partnership with International Rescue Committee (IRC), a humanitarian and relief organization. About 64000 individuals that include children, men, and women took shelter in the United States. SDC stock in the hour of need will donate 20,000 toothpaste and toothbrushes to the refugees in the next year.

Financial View of SDC stock:

On August 09, 2021, SDC stock announced second-quarter 2021 financial results according to which

Total revenue increased by 62.7% year-over-year to reach $174 million in the three months ended June 30, 2021. Net loss was $55 million representing an improvement of 42.6% over the year. Adjusted EBITDA decreased by $2 million over the year to drop at $22 million. SDC stock reported a 44% improvement in diluted EPS of $0.14 in the second quarter of 2021.

Wrapping Up:

So far so good for investors as well as SmileDirectClub as far as market sentiment is concerned. The short squeeze phenomenon is driving the stock up, but no one knows how long it will persist as the stock market is unpredictable. For long-term investment prospects, a deep look at the company’s fundamentals, past and future developments is necessary.

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