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Sunday, November 28, 2021

VIZIO Holding Corp. (VZIO) stock price is inclining in the market but why this happened?

VIZIO Holding Corp. (VZIO) has seen an incline of 5.52% in the aftermarket. However, the last trading session concluded at $19.56 with a decrease of 1.16%.

fuboTV Brings Live Sports, News, and Entertainment to VZIO SmartCast

VZIO announced on 9th September 2021 that it is now compatible with fuboTV. With a fuboTV subscription, SmartCast customers can access over 100 channels that broadcast tens of thousands of live athletic events each year, as well as top news and entertainment programming. VIZIO SmartCast Gets Live and On-Demand Sports, News, and Entertainment from fuboTV.


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On VIZIO SmartCast TVs, fuboTV is accessible, with improved image quality to ensure customers don’t miss a single game. Viewers may enjoy a totally immersive home stadium and theatre experience when paired with VIZIO’s best-selling soundbars. On the large screen, 94 percent of fuboTV members love watching their favorite sports, news, and entertainment.

HBO Max App Now Available on VZIO SmartCast

VZIO announced on 1st September 2021 that the HBO Max app is now available on VIZIO SmartCast. It allows millions of SmartCast users in the United States to access the HBO Max app with just a few clicks. HBO Max is WarnerMedia’s direct-to-consumer streaming service, including over 13,000 hours of selected premium entertainment.

The app is home to top-of-the-line entertainment, with a diverse range of storylines to appeal to a wide range of consumers. Subscribers to HBO Max on VIZIO SmartCast will be able to enjoy award-winning programming, including a range of new series and feature premieres.

$100M+ in Commitments from Agency Holding Companies and Brands

On 24th August 2021, VZIO stated that it has completed its upfront talks for 2022. The company has also received brand and agency advertising commitments totaling more than $100 million, a fourfold increase over 2021.

Firstly, six major agency holding firms have made enterprise-level pledges, as well as increased investment from a number of important advertising sectors. VIZIO’s early success is bolstered by its expanding direct advertising business. Secondly, this has quadrupled the number of participating unique companies and tripled the average income per advertiser in the previous year.

Thirdly, advertiser demand is rising in lockstep with larger market trends. VIZIO’s diverse, innovative ad offerings were introduced during the 2021 IAB NewFronts. This allows VIZIO to package media spend commitments with data licenses for planning and measurement.

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