Alfi Inc. (ALF) stock prices were up by 16.29% shortly after market trading commenced on September 28th 2021. This brought the price per share up to USD$8.22 early on in the trading day.
ALF Stock’s Collaboration
September 28th 2021 saw ALF stock announce its partnership with Vistar Media, a major programmatic exchange. As per the agreement, advertisers and agencies will be provided with programmatic access to the company’s impactful inventory. Complex delivery across the company’s campaigns will also be enabled. The company will be joining the programmatic exchange through its partner’s supply side platform. This will allow advertisers to purchase inventory exactly as all other digital media is transacted, which is through an open exchange or private marketplace deal.
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The company will also be leveraging its partner company’s ad serving technology. This technology will be used to fuel an advanced advertising planning, buying, and reporting experience. ALF stock’s intelligent ad platform provides marketers with a robust reporting interface. This will allow the company to learn more about how their target audiences interact with ad content. The delivery of ad campaigns can be facilitated by targeting based on impressions, ad spots in a loop, frequency of ads and the impact of ads purchased via the company’s software.
Scope of Digital Advertising
Advertising executives have come to embrace the various ways that programmatic technology facilitates real time measurement and campaign management at scale. The importance of campaign creation, placements, and even ad creative have come to clearly be seen as helping advertisers configure ad cycles. These cycles are concretized ahead of time to focus on high level strategy and bid management. Advertisers and programmatic buyers can now collaborate with the use of one interface to ensure all creative content results in positive ROI.
Alf Stock’s Continued Development
ALF stock’s partnering company is working towards its goal of building software that can bring the next generation of cutting-edge digital signage into the programmatic marketplace. This is hoped to facilitate the support of data driven advertising and complex customer experiences. The company’s inventory and data first approach to DOOH will result in unprecedented opportunities.
Future Outlook for ALF Stock
The company is keen to capitalize on this expanded scope of opportunities as a result of its merger with Vistar. ALF stock will continue to leverage the resources at its disposal in a bid to maintain its recent trajectory of success. Current and potential investors are hopeful that this will result in significant and sustained increases in shareholder value over the long term.