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Tuesday, August 16, 2022

Logitech International SA (LOGI) Stock Trends Lower Despite Launch of Newest MX Keys Mini Products

Logitech International SA (LOGI) stock prices were down by 2.59% as of the market closing on September 27th 2021. This brought the price per share up to USD$96.78 at the end of the trading day. Subsequent premarket fluctuations have seen the stock fall by 7.41%, bringing it down to USD$89.61.

LOGI Stock Expands Portfolio

September 28th 2021 saw LOGI stock introduce the newest additions to its product portfolio, the new MX Keys Mini and MX Keys Mini for Mac. The devices are designed for creators with more power and functionality being integrated into a minimalist wireless keyboard. MX Keys Mini offers the industry leading features of the standard sized MX Keys that has been established as a consumer favorite. The minimalist wireless keyboard is designed for any workspace, ranging from large desks in studios to smaller home setups. The products facilitate confident typing, comfort, and style with the designers’ focus on efficiency, stability, and precision to help maximize creative potential.


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MX Keys Mini

The company’s new smaller form factor is the culmination of input and requests from the company’s creative consumer community. The devices are equipped with Perfect Stroke, which is LOGI stock’s best non-mechanical typing technology. The minimalist form factor facilitates the aligning of the shoulders of users, while allowing for less hand reaching with a closer mouse to keyboard placement. The resulting improved posture and ergonomics are highly sought after features for users who spend a lot of time on their computer workstations.

Features of New Products

The keys are spherically dished and allow easy access to every key, command, and shortcut without cluttering workspaces with extra and unnecessary keys. The increased key stability reduces noise while optimizing responsiveness, along with tactile referencing for hand positioning that makes it easy to orient users’ fingers and flow of typing. The new devices make available three new functions designed to optimize users’ work experience. The Logitech Options offered include a dictation key, which is a feature provided by both Windows and macOS, with availability in various countries. Additional options offered are a mute/unmute microphone key, as well as an emoji key.

Future Outlook for LOGI Stock

The company has reported a promising quarter, consolidated by the launch of its newest additions to its product portfolio. LOGI stock is keen to push for the accelerated proliferation of these new devices. Current and potential investors are hopeful that management will be able to leverage the resources at their disposal to achieve this aim. This is hoped to facilitate significant and sustained increases in shareholder value over the long term.

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