Troika Media Group, Inc. (TRKA) rose by 12.6% in the premarket on 29th September 2021. However, the last trading session concluded at $1.27 with a decline of 5.93%.
TRKA Sponsors Crossroads NFT Exhibit
On 23rd September 2021, TRKA’s digital assets department stated that it is a sponsor of the Crossroads Show. This 30-day multi-media event series, which will take place in Atlanta, GA, from September 25, 2021, to October 24, 2021, seeks to educate various groups about blockchain and crypto technologies. It will also foster a link between the art world, business, and technology-based communities.
NFTs, according to TRKA, are the business model for metaverse, a future generation of the internet comprised of persistent, shareable, 3D virtual places Troika IO will develop a virtual digital video environment that will allow virtual visitors to the Crossroads Exhibit to bid on all artworks and participate in the auction.
TRKA and Pac-12 Networks Announce 2021 Network Rebrand
On 10th August 2021, TRKA announced a revamp in collaboration with Pac-12 Networks. However, the goal of inspiring Pac-12 fans was unifying the brand across different platforms and emphasizing the Pac-12 group of institutions’ distinct natural settings. Last but not least, The Pac-12 Conference’s programming arm, Pac-12 Networks, is home to 12 institutions and nearly 1,000 student-athletes.
Troika Media Group Launches NFT 360TM
On 30th July 2021, TRKA announced that NFT 360TM, its first native mobile app for iOS, was released. The app will educate users on bitcoin, non-fungible tokens (NFTs), and other developing digital assets in the crypto-verse.
Furthermore, Troika’s entry into the App Store reflects the company’s commitment to offering the most effective goods. Troika wants to be the go-to expert on all things crypto and NFT for its clients by working as a resource for organizations. Lastly, Troika intends to produce an Android version of the software as well as a mobile app for its NFT exchange, Redeeem, in the near future.
TRKA Partners with CAA Brand Consulting to Launch Advertising Campaign
On 1st July 2021, TRKA announced that it has partnered with the CAA brand. TMG was brought onto the Wilson assignment by Creative Artists Agency. It will launch a new advertising campaign on behalf of Wilson Sporting Goods Co.
Moreover, CAA Brand Consulting, led by Creative Directors Alex Klein and Desmond Marzette, developed the Bonded by Ball 360-degree Wilson Basketball campaign concept. Because of its strong worldwide reach, proven sport brand-building capabilities, and narrative experience, CAA and Wilson picked TMG.