Marin Software Inc. (MRIN), an enterprise marketing software provider, has rocketed 29.36% in aftermarket trading session. As a result, it is trading at $4.23 at the time of the writing. During Wednesday’s regular trading session, the stock slightly decreased by 0.91% and closed the day at $3.27. The surge in aftermarket could be attributed to the announcement regarding TikTok integration.
MRIN Integration With TikTok
On Wednesday, MRIN reported its ability to bring optimization in TikTok advertisement campaigns via its MarineOne platform. The company said that the integration with Ad managers of TikTok would give the advertisers a better understanding of TikTok’s campaigns. This would also result in significant improvements in the performance of campaigns through techniques such as Machine learning and automation.
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Date for Q4 2021 Financial Results
On 9th February, MRIN announced that it would report the financial results for the fourth quarter of the fiscal year 2021, which ended 31st December 2021, on February 24th 2022, i.e. Thursday after the market close. The company said that it would also host a conference call on the same day, i.e. 24th February, to discuss its financial results.
Support for LinkedIn Marketing Solutions
In early January, MRIN announced that it had added the ability for management of LinkedIn marketing solutions campaign to the MarineOne platform. The integration of the MarineOne platform with LinkedIn campaign management would give the advertisers a better understanding as well as would result in improvement in the performance of LinkedIn campaigns.
Future Outlook for MRIN
Looking forward, analysts believe that even though MRIN holds several positive signals at this point, they are not enough for it to be considered for buying. Hence, at the current level, investors should consider it as a hold candidate while waiting for any further developments to happen in the next few days or a couple of weeks.