Is This Why The SOBRsafe (SOBR) Stock Rose Pre-Hours Trading?

Following news of landing a significant customer, SOBRsafe Inc. (NASDAQ: SOBR) shares were up 18.79% to trade at $3.16 at the time of our last check. Tuesday’s session of SOBR ended at $2.66.

Which client has SOBR secured?

A well-known west coast commercial construction business has chosen SOBRcheck as the new front-line alcohol screening solution for its 400+ employees spread across numerous sites, according to a recent announcement from SOBRsafe (SOBR). The switch to SOBR’s cutting-edge safety technology by the construction industry, a longtime customer of SOBRsafe distributor Butterfield Onsite Drug Testing, supports the company’s sales strategy.

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Making Workplaces Safer for Everyone:

The goal of SOBRsafe is to directly target and contribute to the elimination of the major alcohol-related risk that is widespread in the construction industry:

  • Alcohol is a factor in almost 20% of construction-related dangers.
  • All construction-related injuries in the United States cost $12 billion annually.
  • 12% of workers in the construction industry and 7.5% nationwide have alcohol use disorders.
  • Construction accounts for 21% of all occupational deaths.

All employees’ sobriety may be instantly confirmed by SOBRcheck as soon as they report to work, without the need for any intrusive, unsanitary testing.

Increasing the Industry Safety Standard:

For the construction industry and all other safety-sensitive businesses, SOBRsafe’s safety technology is a real game-changer. With this first client, SOBR has officially introduced its touch-based detection product and announced the existence of a new benchmark for sophisticated alcohol screening. Given the customer’s significance in the region, SOBR anticipates that this engagement will spark other discussions and pave the way for wider adoption.

Creating Market Momentum:

A fundamental client must be secured in order to launch any technological product, especially one with the potential to be as disruptive as SOBRcheck. Additionally, precedence and a use case must be established. Now that the SOBR team has succeeded in doing so, the business expects that its early success will further inspire distributors around the nation to support the company’s alignment with Butterfield Onsite Drug Testing and their unmatched enthusiasm and knowledge.

Alcohol Safety and Support in a New Era:

With no need for a breathalyzer, blood sample, or urine, the cutting-edge safety management system SOBRcheck by SOBRsafe (SOBR) hygienically detects and immediately reports the presence of alcohol as exhaled via the pores of a fingertip. Recently, SOBRcheck won the Safety Monitoring Devices category for the Occupational Health & Safety 2022 New Product of the Year award.

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