The shares of AdTheorent Holding Company, Inc. (NASDAQ: ADTH) had a rise in the previous session, ending at $2.23 after climbing 9.31%. An important partnership was followed by the increase in AdTheorent shares.
The pioneer in attention-based media quality measurement, Adelaide, and AdTheorent (ADTH) announced a collaboration. AdTheorent will be able to measure the effect of digital advertising campaigns and optimize campaigns by using Adelaide’s attention-based analytics thanks to this cooperation.
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For attention-based quality measurement across digital advertising campaigns, Adelaide’s omnichannel AU metric is employed. Beyond viewability, the AU score employs modeling to assess a number of criteria, such as eye tracking, business results, position, length, and context of the ad placement.
AdTheorent can employ the best attention-grabbing strategies to boost campaign success across a variety of forms and channels, including as display, internet video, and connected television (CTV), with access to Adelaide data. Advertisers using AdTheorent may learn more about metrics like Cost Per AU and Performance by Feature in addition to AU scores.
AdTheorent may also use Adelaide measurement to assess the effect of attention-based metrics on business results by combining it with other research on sales lift, brand recognition, and visitation. By executing very effective campaigns free from waste and inefficiency and by delivering measurable business benefits across a range of advertiser-specified KPIs, AdTheorent’s ML-powered DSP puts advertisers first.
AdTheorent will be able to monitor and optimize campaigns using informative attention-based data thanks to the cooperation with Adelaide. With unparalleled accuracy, AU provides predictive insights into campaign effectiveness. Advertisers may more easily source higher-quality media and achieve greater results at scale because to its inclusion with AdTheorent’s DSP.
By working together, the two companies will turn attention data into actionable insights that will help marketers make more informed decisions about their investments and recognize the genuine quality of media.
