Eyenovia, Inc. (NASDAQ: EYEN) shares surged dramatically on Wednesday, climbing 49.81% to close at $15.82. The significant market rally coincided with the company’s announcement of a complete rebranding initiative and corporate name change to Hyperion DeFi, Inc.. As of July 3, 2025, the company’s stock now trades under the new ticker symbol “HYPD” on the Nasdaq Capital Market.
Embracing Blockchain Through HYPE Token Strategy
This transformation reflects Hyperion DeFi’s newly adopted treasury reserve strategy, which centers around the HYPE token—the native token of Hyperliquid, a decentralized digital asset exchange and Layer-1 blockchain. The company’s move signals a clear pivot from traditional operations to deepening involvement in blockchain finance, marking a bold strategic evolution.
Symbolism Behind the Name
The rebranding carries symbolic significance. The name ‘Hyperion’ draws from the tallest known living tree—a California Redwood—suggesting Hyperion DeFi’s ambition to become the world’s largest holder of HYPE tokens and the foremost cryptocurrency-based treasury. Meanwhile, ‘DeFi’, short for decentralized finance, emphasizes the firm’s commitment to pioneering new technologies beyond conventional finance. This includes ongoing innovation in its medical device portfolio, particularly the Optejet dispenser.
Vision of a Decentralized Future
Inspired by the themes of transformation and disrupted hierarchies found in John Keats’ poem Hyperion, the new name captures the company’s vision of challenging both traditional financial systems and centralized crypto exchanges. With this realignment, Hyperion DeFi positions itself as a forward-looking entity in the digital asset economy.
Onchain Engagement and Validator Launch
Further solidifying its blockchain presence, the company announced the launch of its co-branded validator node ‘Kinetiq x Hyperion’. Hyperion DeFi has initiated staking of its HYPE token holdings to generate yield and enhance its onchain engagement strategy. Notably, the CUSIP number associated with its common stock remains unchanged, ensuring continuity for existing shareholders amidst the corporate transition.
In doing so, Hyperion becomes the first publicly traded corporation in the United States to establish a long-term strategic repository of Hyperliquid’s native token, HYPE. The company’s main goal is to give its investors easy access to the Hyperliquid ecosystem, which is one of the world’s fastest-growing and most lucrative blockchains.
